The result was an online concept that educated potential clients in the benefits of choosing Nescafé over their competitors.

The concept, the NesCity site, was a great succès in converting leads to sales, but also creatively. The site is now used as a benchmark project by Nestlé cross europe.

The concept is now being extended with campaign sites etc. in 2008.

Illustrations by Charli Kasselbäck

Nescafé